Most traditional business owners don’t have a full knowledge of why it’s so important to have an effective digital marketing strategy. As recently as the 1990s, it was not standard for all firms to have a presence online, but today, an efficient digital marketing strategy has the power to make or break your business.
Think about it. How many mom-and-pop organizations in your area depend on the foot traffic that walks past their front door? For example, I grew up in Cleveland, Ohio where there are lots of small, locally-owned restaurants, and compared to the way things were back in the day, they’re suffering to maintain a strong business because they’re missing out on marketing channels their competition is taking advantage of.If you want to know more on digital marketing you can consult with Social Media Marketing Experts.
Yelp has done a good job of giving the small guy a shot at getting a bigger piece of the pie, but serious business owners will agree that they need to have their own understanding of how to leverage the internet in order to gain access to the masses.
An efficient digital marketing strategy always includes these basic components:
1. A solid social media presence
2. Promotions & email marketing strategy
3. A blog – your business’ “home” on the web
Social Media Presence: Social media is perhaps the easiest part of creating an efficient digital marketing strategy, and for new internet marketers, it’s a great place to start. My suggestion is to start with a Facebook business page.
Promotions & Email Marketing: Promotions are important to every business. Here in the U.S., the fourth quarter of the year is when retailers make their final push for the end of the year, by taking advantage of the marketing opportunities provided by the holidays.
Blog: Having a blog is perhaps the most important part of creating an efficient digital marketing strategy. Most people who go into business do so because they’re somewhat of an expert in their niche.